INCREASING RETURN ON BUSINESS ANALYTICS AND BI TECHNOLOGY
Biopharmaceutical and healthcare companies are investing heavily in business analytics and business intelligence (BI) technology. Organizations have access to an ever expanding supply of data, but find themselves struggling to leverage this capability to improve insight and decision making. This is evident from observing organizations still continuing to produce hundreds of reports that address yesterday’s demands but fail to provide the information needed to support new organizational directions.
Effective business analytics and BI technology must be used in close alignment with the rapidly changing business goals and information needs of the organization. BRG helps organizations effectively use data to quickly respond to changing opportunities and threats and improve business execution. By using proven business execution tools such as strategy mapping, value driver modeling, organizational alignment, and performance reporting, BRG dramatically improves the prioritization, adoption, and return on investment in business analytics and BI technology.