WEST END ASSOCIATES PROVIDES INFORMATION AND MANAGEMENT CONSULTING SERVICES FOCUSED ON THE HEALTHCARE INDUSTRY. WEA specializes in developing strategies that leverage technology to deliver executable business plans. WEA also helps organizations improve the governance of strategic business and technology programs. Read more at www.weaconsult.com


We partner with leading companies and experts that provide services and tools complementing Bull River Group's strategy management practice.

MICHAEL CONTRADA - Founding Partner

Michael Contrada is a founding partner of Bull River Group and has over twenty years of experience successfully advising and leading clients through the development of robust strategic and performance management systems. Prior to founding Bull River Group, he held the position of SVP and Life Sciences Practice Leader at Palladium Group. Previously, Mr. Contrada was EVP and co-founder of the Balanced Scorecard Collaborative (BSCol) with Drs. Kaplan and Norton, the co-creators of the Balanced Scorecard strategy management system. Prior to BSCol, he was VP at Renaissance Worldwide where he led the first Strategy Management Practice created by Kaplan and Norton. Mr. Contrada also worked as a management consultant in strategy for Deloitte, Braxton, and Symmetrix. Mr. Contrada has an A.B. and M.A. from Harvard University, where he also pursued doctoral studies. He is a regular speaker at performance management conferences and writes for Harvard Business School Publishing’s Balanced Scorecard Report and other management publications. He co-teaches a course on strategy management at Babson University.

TANDEM GROUP PROVIDES ORGANIZATIONAL DEVELOPMENT AND CHANGE MANAGEMENT CONSULTING.​​ Tandem works with leadership teams to build highly effective organizations that can change, adapt and transform. Tandem helps leaders think differently, continuously adapt, and inspire their workforces to be collaborative and co-creative. Read more at www.tandemgroupinc.com


Bull River Group is led by experienced practitioners and thought leaders in strategy management systems.

RANDALL COLE - Founding Partner
Randall Cole is a founding partner of Bull River Group with over twenty years as a strategy, change management, and technology consultant. Prior to founding Bull River Group, Mr. Cole held positions as Director, Life Sciences in the strategy management practice at Palladium Group; Senior Vice President, Client Services, at Health Dialog; and Vice President, Insurance Transformation Consulting for the Americas at IBM, where he also served as a member of the IBM Global Insurance Leadership team. Mr. Cole has worked with clients in a variety of industries including pharmaceuticals, healthcare, insurance, technology, and retail in the US as well as the Americas, Europe, and Asia Pacific. He has successfully led numerous strategy, performance improvement, and IT engagements and has served as a senior advisor and facilitator to leading life science and healthcare companies. Mr. Cole holds a B.S. from Trinity College and an M.B.A. from the University of Connecticut. He is a member of the Boston Chapter of Beta Gamma Sigma.